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我国茶业总产值首破千亿元 茶叶电商风生水起

发布:2014-07-24 09:45:23 |  作者: 管理员 |   来源:西湖龙井资讯平台 |  查看:476

记者日前从中国茶叶流通协会获悉,近年来中国茶产业发展迅速,2013年全国茶叶总产量达189万吨,全国茶叶农业总产值首次突破1000亿元。到2014年底,茶叶电子商务总产值或可达到100亿元。

目前,我国茶产业的基本现状是品牌缺乏。中国茶叶流通协会常务副会长王庆表示,随着以品牌消费为特征的新消费习惯的逐渐形成,茶业品牌化正当其时,这不仅是业界也是社会对茶叶企业的一种要求。快速打造具有较高品牌价值和强大影响力的茶叶品牌,成为我国茶叶企业共同的心声与愿望。

从各类商品的销售渠道来看,目前电商可以?#24213;?#24471;风生水起。王庆表示,电子商务作为一?#20013;?#20852;的产品销售平台和渠道模式,目前在茶行业整体规模还不大,?#24418;?#21457;展成为大部分企业销售的主要支点。去年,我国茶叶电商的销售额已接近85亿元。王庆推算,根据目前的增长势头,到2014年底,茶叶电子商务总产值或可达到100亿元。

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